Merino breed in Fitur

Merino sheep products highlighted in the best travel guides.

It is no longer enough to offer land, sun and heritage to tourists, but rather the best textile products and excellent cuisine must be made available to them. Good coat and good food, which can only be achieved with the care and conservation of a breed such as the Merino . With this dogma, we have been present in the edition of FITUR 2020  (International Tourism Fair), which took place from January 22 to 26 in Madrid. An event that is presented as « a unique forum to promote brands, present new products, learn about the latest trends and fill agendas with contacts and prospects ». with the participation 10,487 companies from 165 countries and 142,642 professionals , it is undoubtedly one of the most important fairs in Europe. We assist in this way, championing the Merino Breed, together with the Ministry of Agriculture, Fisheries and Food and the Paradores de Turismo , to value the quality of our products as the main incentive to visit the peninsula. And since we believe more in the senses than in words, We offered an exquisite tasting of products made with 100% Merino breed sheep , which we are sure convinced many attendees that our country well deserves to dedicate a long vacation to it. It thus became clear that Spain is an attractive place for many reasons, but one of the main ones is the quality that we offer in the products that care for and preserve the pure breed. Satisfied with the work done, without leaving the door yet, we have already started working from the association to prepare next year’s edition. We know that the genre we carry under our arms says everything it has to say.